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IWU B.S. Marketing Program Curriculum
To advance your career and reach the next level, you need to do more than enhance your skills; you need to maintain a path of personal growth. IWU Bachelor of Science in marketing program curriculum is a cumulative program of distance learning courses that build your managerial, marketing and ethical proficiencies.
The B.S. Marketing Program
You begin your studies with the first of our distance learning courses, ADM201 Principles of Self-Management. This course introduces you to your online classroom and also provides you a chance to brush up on writing skills, term paper formats, and important time management skills. Next is MGT302 Management and Leadership, which focuses on the application of managerial and leadership techniques to improve effectiveness.
Your (BSMK) distance learning courses will teach you a variety of skills from consumer behavior, service marketing, sales, and strategic planning all designed to give you the knowledge needed to take your career to the next step. The result is carefully balanced program of instruction in ethics, marketing, and communications.
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